Chick-fil-A Case Study CompleteArch Light

Chick-fil-A: Adding Value By Closing on Sunday?

Chick-fil-A is the only fast-food chain in the U.S. that closes all of its restaurants on Sunday. Does this add value to its bottom line and to its reputation as a “spiritual enterprise”? If so, how? Through an examination of Chick-fil-A’s history, organization, operations, marketing and philanthropy, this case invites speculation about how the “loss” of a day’s worth of sales—for the sake of “honoring” Sunday as a Sabbath—may be beneficial for business growth and reputational development. 

Watch the Doing Virtuous Business Documentary Trailer

Doing Virtuous Business is a documentary project presented by PBS affiliate station WFYI in Indianapolis, Indiana, for international distribution, including public television stations throughout the United States. This one-hour program takes a modern look at ancient virtues once studied by Aristotle and many of the great minds in spiritual history and then examines how these deeply respected concepts and beliefs are practiced within a modern business environment.